Privacy policy.

At UpGreat, your privacy matters.
We believe in transparency, responsibility, and giving you full control over your personal data.

This policy explains what data we collect, how we use it, and how we protect it, simply and clearly.

1. Who We Are

UpGreat is owned and operated by:

Next Case II ApS
CVR: 42770914
Marskensgade 29, DK-2100 Copenhagen
hello@getupgreat.com

Next Case II ApS is the data controller responsible for handling your personal data in accordance with the EU General Data Protection Regulation (GDPR).

2. What Data We Collect

When you use our website, become a member, or purchase a product, we may collect the following information:

  • Contact information: name, email address, phone number, company name, address

  • Account and usage data: membership details, purchase history, and activity on our site

  • Technical data: IP address, browser type, device type, and cookies for analytics and optimization

We collect only the data necessary to provide and improve our services.

3. How We Use Your Data

We process your personal data to:

  • Manage your membership and process payments

  • Give you access to exclusive partner offers and corporate deals

  • Communicate with you about updates, offers, or service information

  • Improve our platform, user experience, and services

  • Comply with legal obligations (e.g., bookkeeping rules)

We only process personal data where we have a legitimate business or legal reason to do so.

4. Sharing Your Data

We only share your data with trusted service providers who help us deliver our services.
These partners act as data processors and may include:

  • Squarespace – website and hosting platform

  • Google Analytics / Tag Manager – analytics and site performance

  • Mailchimp / Klaviyo – email marketing and communication

  • Trustpilot – customer reviews

All processors are bound by confidentiality and GDPR-compliant agreements.

5. Cookies

We use cookies to ensure the website functions properly, remember your preferences, and help us improve user experience.
You can always change or delete cookies in your browser settings.

Learn more in our Cookie Policy.

6. Data Security

We take data protection seriously.
Your information is stored securely using encryption, access control, and technical safeguards to prevent unauthorized access, alteration, or loss.

Only authorized employees and service partners with a legitimate purpose can access your data.

7. Data Retention

We keep your data only as long as necessary for the purpose it was collected, typically for the duration of your membership or to meet legal obligations. When no longer needed, your data will be securely deleted or anonymized.

Financial and transactional records are retained for up to 5 years, in accordance with Danish bookkeeping law.

8. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right to access your data

  • Right to correction (rectification)

  • Right to deletion (“the right to be forgotten”)

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent at any time

To exercise your rights, contact us at hello@getupgreat.com. We’ll respond within 30 days.

If you believe we have mishandled your data, you can also file a complaint with:

The Danish Data Protection Agency (Datatilsynet)
Borgergade 28, 5th floor, 1300 Copenhagen K
dt@datatilsynet.dk www.datatilsynet.dk

9. Transfers Outside the EU/EEA

If we use partners or tools outside the EU, your data will only be transferred where appropriate safeguards are in place such as EU Standard Contractual Clauses ensuring adequate protection.

10. Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes in laws, technologies, or our business practices.
The latest version will always be available at www.getupgreat.com/privacy.

11. Contact Us

If you have any questions about this policy or how we handle your data, please reach out:

hello@getupgreat.com
Next Case II ApS, Marskensgade 29, 2100 Copenhagen Ø, Denmark

We’re here to help and we take your privacy seriously. Always.